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Google has started using HTTPS as a ranking signal in its search ranking algorithm. The company is encouraging webmasters/website developers to adopt HTTPS as security is a top priority for the company. Google has also called for “HTTPS everywhere” at the Google I/O which was held a few months ago.
“Over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms,” the company said on a blog post.
The security of a website will carry less weight in ranking compared with other factors such as high-quality content, but its importance might increase over time, Google said.