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India’s leading Telecom Operator Bharti Airtel has launched Wynk Games app for Android users. Currently the app holds 2,000 games including paid ones across all genres. The company has already entered music and movie streaming businesses with Wynk Music and Wynk Movies.
“Wynk Games, bundled with Airtel data packs aims to similarly stimulate consumption of this category. Aimed at providing a comprehensive range of ‘Wynk Games’, Airtel has tied up with Playphone Inc., a GungHo Subsidiaria and Softbank group company based in San Mateo, California. This alliance presents exciting opportunities for Indian developers as well,” the company said in a statement.
For Airtel customers, there will be no subscription fee for using Wynk Games and for customers of other service providers it is available at a promotional price of Rs. 29.
“By subscribing to ‘Wynk Games’, customers can enjoy a host of games at no additional cost – this includes many games that are typically found as ‘paid’ elsewhere. Also, though customers download various games for free, they often can only play a few levels of the game before hitting locked levels and getting prompted to make coin purchases to continue. ‘Wynk Games’ does away with all these challenges and allows customers to enjoy complete games.”, said Kartik Sheth, CEO – Wynk, Bharti Airtel.
He also added, “With our partnership, Indian developers on ‘Wynk Games’ will also automatically get published in countries where Playphone is present – thus giving them opportunities to expand their reach across other global as well as emerging markets. Developers require only about 10 lines of code to adapt their app to the subscription platform for ‘Wynk Games’ and can register online at developer.playphone.com.”
Wynk Games will be ‘Ad-free’ and there will no ‘In-App’ purchases. Users can also play the game offline simply by downloading it. Wynk Games can be downloaded by visiting wynk.in.