LG salutes Indian Armed Forces to celebrate 20 years in India

LG India Electronics Pvt. Ltd. that was set up in India in January 1997 has earned a premium brand positioning and is the acknowledged trendsetter for the ‘Consumer Electronics’ industry. The company marked its 17th anniversary with the ‘KarSalaam’ initiative, dedicated to the Indian Army.

The campaign that was launched prior to Republic Day, invited the entire nation to come forward and send their wishes to our armed forces. The company had promoted the campaign at various levels which include radio broadcast, field activities and digital platforms. More than 2 Lakhs messages were collected online and offline. Now, the company is in plans to claim a Guinness record for collecting the maximum number of wishes through offline channels.

Kim Ki Wan, MD of LG India, took the campaign to the next level by handing over a cheque of Rs. 1 crore to Shri Rajnath Singh, Minister of Home Affairs, Government of India, for the CRPF welfare fund.

Speaking on the occasion, Kim Ki Wan, said, “LG salutes the spirit of the Indian soldiers, who courageously give up their lives to protect the country. Therefore, we took this initiative to bring together the citizens of India to express their gratitude to our soldiers. With an aim to connect with the hearts of the entire nation and to pour out messages for these brave hearts, LG goes beyond boundaries to reach out to every citizen and invite them to express their gratitude for our army, who selflessly volunteers to serve our nation all day and night.“

Amit Gujral, Head of Corporate Marketing, LG India, said, “We salute the spirit of our soldiers. We would like to thank people for their overwhelming response. This truly shows the spirit of India towards our armed forces.”

Speaking to the Media, Shri Rajnath Singh, said,“We welcome LG Electronics’ gesture of showing solidarity to the Indian armed forces. This is a very special gesture by a corporate organisation. Today, the entire nation is proud of its armed forces, and the response to this initiative in the form of collecting good wishes for soldiers is an indication for the same. I would like to thank the people of India for extending their support to the armed forces.“

What's your views ?